StubHub Confuses Lamb of God With a Christian Concert: How Metal Fans Ended Up at a Christmas Show
Ticket resale platform StubHub found itself at the center of a high-profile incident after mistakenly promoting a Christian Christmas concert using an image of iconic metal band Lamb of God. The mix-up occurred in the United States and resulted in heavy music fans purchasing tickets expecting a metal show, only to find themselves at a completely different event.
The concert in question was “Behold The Lamb of God”, held on December 20 at the Spartanburg Memorial Auditorium in South Carolina. The event is a Christmas musical presentation created by Christian songwriter and performer Andrew Peterson, based on his conceptual album telling the biblical story of the Nativity. However, the StubHub event page featured a photo of Lamb of God, which became the main source of confusion.
As a result of the error, many buyers believed they were purchasing tickets to see the well-known American metal band, famous for its work in the groove metal and heavy metal genres. The situation was further complicated by the visual similarity between the event’s title and the band’s name, despite there being no connection in content or intent.
After the incident began circulating on social media and in music-focused media outlets, StubHub publicly acknowledged the mistake. The company stated that the error originated on its own platform and emphasized that information on the official venue website and primary ticketing services had been listed correctly. The event page was promptly corrected, and customers were contacted with clarifications.
In an official statement, StubHub apologized to affected users and reminded them of its FanProtect Guarantee, under which all impacted customers are eligible for a full refund. As a result, financial losses for ticket buyers were avoided despite the confusion.
Additional clarity came from Lamb of God’s own schedule. The band had not announced any December shows in South Carolina and was not touring during that period. All upcoming performances are scheduled for later dates, as confirmed by official sources and concert listings.
The incident highlighted vulnerabilities within the secondary ticket market, where automated listings and overlapping event names can lead to significant errors. In this case, the shared phrase Lamb of God proved enough to mislead even experienced concertgoers.
While the situation carried an element of irony, it served as a lesson for ticketing platforms and a reminder for audiences to carefully review event details before purchasing. StubHub stated that it intends to strengthen internal controls to prevent similar errors in the future.
