Britney Spears Sells Her Music Catalog: Deal with Primary Wave Reportedly Worth Around $200 Million
American pop star Britney Spears has sold the rights to her music catalog to the independent company Primary Wave. Several reputable Western and Russian media outlets reported the completion of the deal. According to music industry sources, the agreement may be worth approximately $200 million, although the exact financial terms have not been officially disclosed.
The deal covers rights to songs created and recorded by the artist throughout her career. The catalog includes global hits that shaped late 1990s and 2000s pop culture, including …Baby One More Time, Oops!… I Did It Again, Toxic, Gimme More, Circus, and others. These tracks continue to generate significant streaming numbers and are frequently used in films, advertising, and television projects, making the asset commercially valuable.
Primary Wave, which becomes the new rights holder, specializes in managing music assets of major artists. Its portfolio includes catalogs by Prince, Whitney Houston, Bob Marley, The Notorious B.I.G., and others. The company’s business model focuses on developing and monetizing rights through licensing, synchronization in media, and digital platforms.
It is important to note that such agreements typically involve publishing rights and ownership stakes in compositions. Rights to original master recordings often remain with record labels and are governed by separate contracts. The specific structure of Spears’ deal has not been publicly detailed.
The sale of music catalogs has become a strong industry trend in recent years. Bob Dylan, Bruce Springsteen, Shakira, Justin Bieber, and other major artists have signed similar agreements. For performers, such deals provide substantial upfront payments, while for investment companies they represent long-term revenue from streaming and licensing.
Britney Spears is one of the most commercially successful pop artists in modern music history. Over her career, she released nine studio albums and sold more than 150 million records worldwide. In 2021, her nearly 14-year conservatorship ended, after which the singer stated she wanted to distance herself from the active music industry. Her last studio album was released in 2016.
The sale of the rights to Britney Spears’ music may become one of the largest transactions in music intellectual property in recent years. Her catalog remains a highly demanded asset with strong digital performance, and the deal reflects the ongoing transformation of the music market, where legendary hits are increasingly viewed as strategic investment instruments.
