Las Tartas de Julita opens its first franchise store in Zenia Boulevard shopping centre
The pastry brand Las Tartas de Julita has begun its franchise-based expansion with the opening of its first franchised store in the Zenia Boulevard shopping centre. The grand opening took place on 21 November 2025 and attracted a large number of visitors who were able to taste the brand’s well-known cheesecakes and other desserts. In the first minutes of operation, a special promotion was held that included giving away one hundred free portions.
The new store offers the full range of products, all of which are prepared daily at the company’s main bakery. Zenia Boulevard was chosen as a strategic location due to its high foot traffic from both local residents and tourists visiting the Costa Blanca, allowing the company to strengthen its presence beyond Alicante.
The opening in Zenia Boulevard marks the beginning of nationwide expansion. New stores are planned to open in the coming weeks in Alcalá de Henares, Valencia, Albacete and Granada. The company continues to grow after achieving a significant annual revenue increase of more than 120%.
This first franchise, located in one of the region’s busiest shopping centres, represents a key milestone for the brand, which has rapidly evolved from a local pastry shop in Alicante into a scalable network with growing demand across Spain.
